标记:直接转矩控制

神秘购物者参观尼科尔森牧场

神秘购物者参观尼科尔森牧场

Perched at the top of the hill at the intersection of Napa Road and CA-Highway 121 Nicholson Ranch Winery is uniquely positioned to offer Napa –Sonoma wine lovers access to several of California's most distinguished AVA's- Sonoma Valley,索诺玛海岸纳帕谷和洛斯卡内罗斯。The 160 acre Estate property was purchased by the Nicholson family in 1962,[…]

通过 December 18,二千零一十八 0评论 更多阅读
Virtual Sales Training: Phone Friendly Wine Sales

Virtual Sales Training: Phone Friendly Wine Sales

One of the biggest untapped DTC opportunities for family wineries is outbound phone sales.酿酒厂的粉丝们喜欢“他们的酿酒厂”的电话。Date: Tuesday,12月4日,2018年时间:上午9点至下午12点30分(pt),地点:在线学习Vingdirect的电话友好销售培训:销售心理学脚本输出呼叫流获奖葡萄酒描述[…]

通过 12月4日,二千零一十八 0评论 更多阅读
酒庄酒店销售培训研讨会于11月20日举行

酒庄酒店销售培训研讨会于11月20日举行

Santa RosaCalifornia | October 21,2018: Direct-to-consumer wine hospitality professionals will learn relationship selling techniques and skills at the results-oriented"Winery Hospitality Relationship Sales Training"one-day workshop,on November 20th at St.圣罗莎的弗朗西斯酒厂,加利福尼亚。由Success Strategies Inc.的Lynda Paulson领导,首席执行官兼执行教练,谁在教销售培训[…]

通过 October 22,二千零一十八 0评论 更多阅读
Consumer Expectations and Decreasing Tasting Room Traffic Call for Innovative DTC Marketing Strategies

Consumer Expectations and Decreasing Tasting Room Traffic Call for Innovative DTC Marketing Strategies

回到了解客户是谁,what they want and building a relationship around that in order to maximize sales.

通过 October 18,二千零一十八 0评论 更多阅读
Mystery Shoppers Visit Starmont Winery

Mystery Shoppers Visit Starmont Winery

Strategically located on Highway 29 at the crossroads of Carneros and Napa Valley,Starmont Winery offers visitors a multifaceted approach to their wine tasting itineraries.可从任意方向轻松进入,现代化的设施和品尝室专注于他们的小型生产,DTC酒主要种植在55英亩的卡内罗斯庄园。这个地区以[…]闻名。

通过 September 18,二千零一十八 0评论 更多阅读
充分利用日益减少的客户参与机会

充分利用日益减少的客户参与机会

The biggest difference between tasting rooms and wine clubs that perform beyond expectation and those that don't,is an organizational commitment to employee training,according to the 2017 VinQuest direct to consumer benchmark report.

通过 9月13日,二千零一十八 0评论 更多阅读
为DTC销售增压的创新

为DTC销售增压的创新

Latest products and services showcased at Wine Industry Impact Conference A broad range of wine industry-specific product and service providers will participate in the Business Zone at the upcoming Wine Industry Impact Conference in Adelaide on October 18.代表们将有机会探索和发现提高[…]能力和竞争力的方法。

通过 9月12日,二千零一十八 0评论 更多阅读
新的研究显示,员工的特殊招待行为与消费葡萄酒销售直接相关。

新的研究显示,员工的特殊招待行为与消费葡萄酒销售直接相关。

罗纳特公园加利福尼亚–索诺马州立大学(SSU)商学院(SBE)的葡萄酒商业研究所(WBI)今天宣布了一项由Dr.Kyuho Lee市场营销副教授,and Dr.Anisya Fritz酒商学院的专业教员和林玛庄园酒厂的老板,entitled,"[…]的影响

通过 August 28,二千零一十八 0评论 更多阅读
下午简报,July 10

下午简报,July 10

纳帕谷有太多的赤霞珠吗?这个问题告诉了上个月葡萄园经济研讨会的大多数人……

通过 7月10日,二千零一十八 0评论 更多阅读
Mystery Shoppers Visit Alpha Omega

Mystery Shoppers Visit Alpha Omega

Alpha Omega Winery was founded in 2006 by vintners Robin and Michelle Baggett.巴格特夫妇通过他们著名的第一家酿酒厂的努力,开始了他们在葡萄酒行业的进军,Tolosa它于1998年在圣路易斯奥比斯波的埃德娜山谷建立。巴格特推出了阿尔法欧米茄,旨在创造出代表[…]的出色波尔多葡萄酒品种。

通过 June 25,二千零一十八 0评论 更多阅读
Top 10 DTC Sales Growth Practices

Top 10 DTC Sales Growth Practices

Bryan St.Vinteractive LLC的阿曼特已经做了十多年的葡萄酒研究,生产数据,说明哪些策略对于寻求更直接的消费者销售的酿酒厂是成功的。Vinquest 2018消费者直接葡萄酒销售报告旨在帮助以增长为导向的酿酒厂取得成功,利用这些数据。

通过 May 14,二千零一十八 0评论 更多阅读
神秘购物者参观牧师牧场葡萄酒

神秘购物者参观牧师牧场葡萄酒

Priest Ranch Wines is located in Yountville,and serves as a satellite location showcasing the wines of the 600 acre parcel of the same name in Chiles Valley.The Priest Ranch label was inspired by James Joshua Priest,a Gold Rush prospector who settled in the area in 1869.In 2004,the Priest Ranch property was combined with […]

通过 4月5日,二千零一十八 1 Comments 更多阅读
你应该知道酒的顾客

你应该知道酒的顾客

Interesting article in Wine Business.com last week by Cyril Penn about how big data can unlock DTC potential and boost sales.文章中有很多好的信息,其中一些我以后会去看。今天,我主要关注一些关于葡萄酒消费者的统计数据

通过 3月14日,二千零一十八 0评论 更多阅读
拯救犹他州:直接消费葡萄酒新时代的美德典范??

拯救犹他州:直接消费葡萄酒新时代的美德典范??

More often than not,when the topic of Utah liquor laws arises—among those who drink in Utah,that is—a river of laments will follow.It's only natural.国家葡萄酒商店的货架选择有限,在美学上平淡无奇的零售体验(所以砖,所以迫击炮!)the enduring peculiarities of the on-premise consumption of alcoholic beverages and,alas,全国驾驶员最低血液酒精限值(12月生效)all account for the bewilderment.

通过 March 9,二千零一十八 0评论 更多阅读
为什么酿酒厂需要专门的数字审计

为什么酿酒厂需要专门的数字审计

消费者越来越多地通过数字渠道了解新的葡萄酒和品酒体验,research wines as they stand in the grocery store aisle,and buy more wine,more frequently,在线。

通过 2月26日,二千零一十八 0评论 更多阅读