- This event has passed.
The 80/20 Rule – How to Increase DTC Sales with Your Top Client Base
January 7 @ 10:00 am-11:30 am PST$75 – $95
In today's fast growing demographic of wine consumers,using a one size fits all approach to communicate and market to your customers is a losing proposition.Leveraging unique customer profiles and data are key elements in determining what types of customers are or have the potential to have the highest impact on sales.The 80/20 principle applies to most business relationships… that is,80% return is determined by 20% of customers.While generating traffic to capture new buyers is important,it is often inconsistent based on seasonality,demographics and market trends.Wineries need to re-focus on building a strong foundation within the constructs of their existing customer base and implementing marketing strategies that develop closer relationships based on unique qualifiers– demographics,preferences and buying behaviors.Using the 80/20 Principal,this in-depth web training session will provide best practices on how to use performance-based marketing techniques to cater to a winery's top client base using intelligent data gathering,personalization,and segmentation techniques.From the tasting room visit,email messaging,website experiences or high touch wine club strategies,having a more precise approach which caters to customers as individuals can dramatically increase sales and grow brand loyalty among top buyers.
This session is packed with approximately 60-75 minutes of content and may include additional time for Q&A. Each registrant will receive a session workbook to help capture and implement best practices which can be leveraged for each unique business.